Checked 3 November 2026
AI visibility tools, compared plainly
These tools re-ask AI assistants your buyers’ questions every day and track whether you’re named. Our free check does the same thing once. Pay for one only when AI recommendations clearly matter to your sales.
Prices and features come from each vendor’s public pages and change often, so confirm before buying. We haven’t finished hands-on testing of every tool; this page compares what each vendor publishes. Links are affiliate links where a programme exists. Disclosure.
| Tool | Best for | Starting price | AI assistants covered |
|---|---|---|---|
| Otterly.AI | Small businesses and solo marketers starting out | $29/month (Lite, 15 prompts) | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot. Gemini, Google AI Mode and Claude are paid add-ons. |
| Promptwatch | Teams that want many AI models covered on a flat fee | $95/month (Essential, 50 prompts) | All supported models on every paid plan, including ChatGPT, Perplexity, Google, Claude, Gemini, Meta AI and DeepSeek. |
| Peec AI | Growing brands and agencies tracking a few markets | $95/month (Starter, 50 prompts); 15% off billed yearly | Choose 3 models on Starter, Pro and Advanced (ChatGPT, Gemini, Perplexity, Copilot, AI Mode and others). Up to 13 on Enterprise. |
| SE Ranking (AI Search add-on) | Small teams that want SEO and AI tracking in one cheaper suite | Core plan $129/month ($103.20 billed yearly), includes 25 AI prompts daily; larger AI visibility add-on from $71/month | Google AI Overviews, Google AI Mode, Gemini, ChatGPT, Copilot and others, per its pricing page. |
| Surfer (AI Tracker) | Content teams that also write and optimise articles | $82/month billed yearly (AI Search Analytics, 50 prompts daily) | ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode. |
| Writesonic (AI visibility) | Marketers who want AI tracking plus AI content tools | $79/month billed yearly (Starter, 50 prompts daily) | ChatGPT, Gemini, Google AI Overviews on self-serve plans. Claude, Perplexity and others on Enterprise. |
| Semrush (AI Visibility Toolkit) | Teams that also need classic SEO research in the same tool | AI Visibility Toolkit $99/month per domain billed yearly (25 prompts daily) | ChatGPT, Google AI, Gemini, Perplexity. |
| Profound | Large companies and enterprise teams | Free 7-day trial; Enterprise is priced on request | Trial covers ChatGPT, Gemini and Google AI Overviews. Enterprise covers up to 9 engines including Claude, Perplexity, Copilot and DeepSeek. |
Otterly.AI
$29/month (Lite, 15 prompts)Small businesses and solo marketers starting out
The cheapest of the established trackers. Enough to watch a small set of buyer questions every day.
Watch out: 15 prompts is a small sample, and adding Claude on the Lite plan costs as much as the plan itself.
Promptwatch
$95/month (Essential, 50 prompts)Teams that want many AI models covered on a flat fee
Flat monthly pricing with every supported AI model tracked from the entry plan.
Watch out: Entry price is over three times Otterly's. Worth it only if you need the extra engines or prompts.
Peec AI
$95/month (Starter, 50 prompts); 15% off billed yearlyGrowing brands and agencies tracking a few markets
Starter includes 50 prompts, Pro 150 and Advanced 350, each tracked across the 3 models you choose.
Watch out: You pick only 3 models below Enterprise, so decide which assistants your customers actually use.
SE Ranking (AI Search add-on)
Core plan $129/month ($103.20 billed yearly), includes 25 AI prompts daily; larger AI visibility add-on from $71/monthSmall teams that want SEO and AI tracking in one cheaper suite
A full SEO suite whose Core plan now includes basic AI visibility tracking, with an add-on for more prompts. Cheaper than Semrush for keyword and rank tracking plus AI.
Watch out: 25 prompts on Core is a small sample; you'll likely need the add-on. Claude isn't named in the tracked list.
Surfer (AI Tracker)
$82/month billed yearly (AI Search Analytics, 50 prompts daily)Content teams that also write and optimise articles
Daily AI tracking from a well-known content optimisation tool. Useful if you'll act on the results by writing content.
Watch out: Prices shown are yearly billing. The $99 Standard plan tracks ChatGPT only, weekly.
Writesonic (AI visibility)
$79/month billed yearly (Starter, 50 prompts daily)Marketers who want AI tracking plus AI content tools
AI visibility tracking bundled with Writesonic's writing tools on every plan.
Watch out: Self-serve plans cover three engines only; the wider list needs Enterprise.
Semrush (AI Visibility Toolkit)
AI Visibility Toolkit $99/month per domain billed yearly (25 prompts daily)Teams that also need classic SEO research in the same tool
Makes sense if you already pay for Semrush or need keyword and backlink data alongside AI tracking.
Watch out: Expensive if AI visibility is the only thing you need.
Profound
Free 7-day trial; Enterprise is priced on requestLarge companies and enterprise teams
The enterprise option, with the widest engine list and custom prompt plans.
Watch out: No published self-serve price for most buyers. Overkill for a small business.
How to choose
- Not sure AI matters for you yet
- Run the free check first and don’t pay for anything.
- Small business, a few questions to watch
- Otterly.AI is the cheapest established option.
- Many AI models on one flat bill
- Promptwatch.
- SEO and AI tracking in one cheaper suite
- SE Ranking (Core includes basic AI tracking; add-on for more prompts).
- Your team writes content to improve rankings
- Surfer’s AI Tracker, or Writesonic.
- You already pay for Semrush
- Try its AI features before adding another subscription.
- You already pay for SISTRIX
- Use its AI beta first. SISTRIX AI alternatives.
- Large company, several brands or markets
- Profound, or Peec AI’s higher plans.